The Situation

AT&T requires all employees to review the corporate ethics policy annually. Throughout the organization this happens in a variety of ways. At the AT&T Billing Control Office in Maitland, Florida, a single individual was delivering live presentations at least 13 times a year to ensure that all employees were adequately given this information. The majority of these sessions were conducted in a single month to provide the comprehensive annual review to all employees;  the other sessions were scattered to deliver the information to newly hired employees.

The Solution

To ensure a consistent message and to reduce the effort required to deliver the corporate policy, we created a web-based application for the AT&T intranet. Called COCO - Code of Conduct Online, this application uses voice actors to deliver the content with the key information highlighted on the screen. Photographs keep the pages interesting and help support the page's content. In a few key places, we use video, including an introduction and a conclusion by the person who had regularly delivered this program. In addition, there are short self-check quizzes to help the learner think about the ethical dilemmas they might encounter in their own work environment.

On the next five pages you will see example screens for COCO. These are not fully functional web pages, but rather pictures of the actual program pages.

Next